After facing a challenging year, we are beyond proud to share that Doodie Stark has been featured in Drapers Magazine for February 2025. This article follows our incredible success at the Drapers Independent Awards 2024, which you can read more about here! We are deeply grateful to Drapers Magazine for sharing our story with their readers and our Doodie community.
For those who may be unfamiliar, Drapers is a publication that is widely regarded as the hub for fashion retail across the UK. The magazine has a very rich history of covering the latest trends, profiling standout retailers, and providing deep insights into the businesses that shape the fashion industry. The February 2025 edition of Drapers Magazine covered our double win at the previous year’s awards in detail, with writer Anne Bruce giving a thoughtful account of the boutique and a kind recognition to the achievements of Doodie Stark. It is extremely exciting to see our name in print!
This edition of Drapers brings Doodie Stark to life for its readers, offering an in-depth look into the boutique’s background. Through highlighting our bespoke designed spaces, and showcasing our meticulously curated collections, readers can gain an insight into the brand and the Doodie Stark team, whose passion and hard work form the experience that our customers love.
The article doesn’t shy away from the challenges we’ve faced over the past year, acknowledging the hardships and losses. Despite these difficult times, it recognises our commitment to our customers and our ongoing work to expand and enhance our online presence. By investing in our digital footprint, we aim to provide an even more seamless shopping experience for all who love our brand but aren’t local. Exploring the inspiration behind Doodie Stark, the feature offers the readers a glimpse into the career of Liz Jefferson. With an illustrious history in the fashion industry, Liz’s journey is one of resilience, creativity, and a deep understanding of what women are truly looking for in clothing. Her experiences have been instrumental in shaping the boutique’s vision and spirit.
The article doesn’t shy away from the challenges we’ve faced over the past year, bringing vulnerability to the store and acknowledging the hardships and losses that can be faced so unpredictably in the industry but also in life. Despite our difficult times, it welcomes its readers to understand our commitment to our customers, both local and not, detailing our dedication to building a seamless online experience.
Through exploring the inspiration behind Doodie Stark, the feature offers a glimpse into Liz and her illustrious career. Liz’s journey is one of resilience, creativity and a deep understanding of what women are truly looking for in their clothing. Her experiences have shaped the boutique's vision and vibes, which the article covers beautifully. Additionally, the feature also gives a well-deserved nod to Jan Shutt, who Liz describes as her biggest industry inspiration. Jan Shutt is the founder of Sunday Best, a Lancashire based boutique that has been running for more than 50 years. Liz describes Jan as influential, dedicated and a pioneer in independent fashion, with just as much passion for the industry now as she had 28 years ago when they first met. Liz mentions Jan, a now close friend, as a source of inspiration for countless others in the boutique retail community also.
This feature in Drapers is another milestone for Doodie Stark, reflecting hard work that has shaped the boutique. We’re incredibly grateful to Drapers for telling our story and to our customers for their continued support. As we move forward, we’ll continue focusing on what we do best - offering thoughtfully curated collections and an inviting shopping experience.
