Hello new brand! At Doodie Stark we love bright, bold and unique pieces that you can’t get anywhere else. But we also love helping our lovely customers to build a wardrobe that works, that they love to open in the morning and that makes dressing fun and easy. That’s why we’re thrilled to introduce you to Minus and our curated collection of seriously sophisticated capsule pieces. Minus is a Danish brand that brings contemporary and minimalistic style to life by offering the sleekest silhouettes with beautiful details and a true Danish aesthetic.
A Bit About Minus…
Founded with the vision to create a wearable wardrobe, Minus brings Scandinavian simplicity to every piece. The brand stands out for its focus on high quality, flattering design and magic touches that take simple clothes to the next level. Each collection is crafted with women in mind, emphasising confidence, style and functionality to allow anyone to feel great and take on the day. Whether you’re heading to the office, brunching with friends or enjoying a night out, you’ll want to be wearing Minus.
Why We Love Minus…
As a boutique, we’re constantly searching for brands that stand out, and despite neutral colours, minimal patterns and classic designs, Minus checks all the boxes. Through impeccable craftsmanship, luxury fabric and a nod to sustainability, Minus clothing blends seamlessly into the collection we offer at Doodie Stark. We also love how women are at the forefront of every Minus design. The pieces are created to be effortlessly stylish, easy to wear and always flattering - a rare combination in today’s fast fashion world.
Stop by either store to browse the latest arrivals from Minus, or shop the collection here.
