About Minus
Minus is a Danish fashion brand that reimagines Scandinavian minimalism with a feminine and sophisticated touch. Founded in 1998 and revitalised in 2013 by Charlotte Kjær Bruun and Irena Riberholdt Jørgensen, Minus offers versatile wardrobe staples designed for modern women balancing careers, families, and personal ambitions. The brand blends timeless silhouettes with playful details, creating pieces that are both stylish and practical for everyday wear. From tailored blazers to soft knits and elegant dresses, Minus provides a curated selection that supports effortless dressing without compromising on quality or comfort.
Sustainability is integral to Minus's ethos. The brand incorporates eco-friendly materials such as GOTS-certified organic cotton, EcoVero viscose, and GRS-certified recycled fibres into its collections. This commitment ensures that each garment not only meets high standards of style and functionality but also aligns with environmentally conscious practices. Designed with attention to detail and a focus on longevity, Minus's clothing empowers women to express their individuality while making responsible fashion choices.
UK based stockist of Minus clothing offering free shipping on orders over £75
Purchasing dresses, shirts, blouses, jackets, and other items from Minus is fast, easy, and secure with us. If you are not happy with your item, you can return it to us within 14 days for a full refund.
Keep posted on Minus sale items and new products
At Doodie Stark, our fashion experts handpick every item in our boutique and online store, curating a selection that reflects the effortless elegance of Minus clothing. With its Scandinavian roots and focus on timeless, feminine design, Minus offers versatile pieces you'll reach for again and again.
Want to be the first to explore new Minus arrivals, exclusive sale picks, and the latest from our premium brand lineup? Sign up for our newsletter below to enjoy early access to fresh drops, insider updates, and more curated style inspiration.
